Why should you scale customer success in an economic decline?
JEFF HECKLER explains:
switching from a one-to-one to a pooled customer engagement approach, with automation of repeatable tasks drives efficiencies
it increases your understanding of your customers and their journey, allowing you to segment them and interact effectively and efficiently
formalizing day-to-day tasks into processes and playbooks results in a more standardized and predictable customer engagement, in turn increasing leads, retention and sales
building a customer success flywheel—a revenue generation engine based on excellent customer experience—creates momentum with customer’s delight and trust. “Done right, your flywheel will create its own efficient energy, become self-sustaining and contribute directly to the bottom line.”
How are you automating your organization for customer success? Share your thoughts below 👇
By Jeff Heckler on Gain Grow Retain
On the blog this week, JEFF HECKLER talks “Scaling Customer Success in a Down Economy.”
(Anyone else had conversations about this topic lately? 🙋♀️ 🙋♂️)
Specifically he shares these nine actionable insights for scaling customer success:
Maturity Doesn’t Matter When It Comes to Scaling
Embrace Digital
Leveraging Automation
Customizing to Meet Customer Preferences…